Standing Vice Chaiarperson China Coffee Association
Plenary Session <ASIA>
Speech Title : "The Challenge of Potential Asian Coffee Innovator"
Jingya Fu (English Name: Lucy Fu), currently she holds the titles of Standing Deputy Chairperson and Secretary Generalof the China Coffee Association.
Ms. Fu has managed to set up the national Barista rank testing system all over China.
Ms. Fu is a founder of China Young Barista Exhibition Rally (CYBER), a series of competition events aiming to increase Chinese coffee consumption, and to foster sustainable coffee agricultural development in China by directly presenting coffee products to customers.
Ms. Fu started Cafe Professional Competition of China (CPCC) with entrepreneurs which is Cafe Barista competition.
Ms. Fu is the first to introduce Chinese coffee industry development to ICO. Ms. Fu was pointed to represent China's coffee industry at the meetings of the UN Common Fund for Commodities (CFC) and the International Coffee Organization (ICO). Ms. Fu is authorized by the former executive director of ICO Mr. Silva to coordinate with Chinese ministries about the issue of membership. And she is still the exclusive officer currently work with ICO.
Ms. Fu lobbied with European Union to nominate China become a member of PSCB in 120th session meetings in Yamoussoukro, Cote d’voire. It is significant historical matter that China officially involves ICO consultive committee meetings.
Ms. Fu is a founder of Coffee Industry Annual Conference of China.
World Coffee Leaders Forum Organizing Committee
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