Speech Title : "Evolution of WBC and WCE Competitions"
Cynthia Chang Ludviksen was born in Keelung, Taiwan and raised in the Mid-West of the United States.
Her start in the coffee industry began with a position as a barista 1993, soon after, her fascination with the coffee industry grew into a passionate hobby and dedicated career. In 1998, she joined Counter Culture Coffee, where she further developed her interests and focus in sustainable coffee, business management, education, and specialty coffee promotion.
Cynthia has dedicated a number of volunteer hours on projects with the Specialty Coffee Association of America (SCAA), serving at times as an instructor and committee member. She became the Regional Coordinator of the Americas for the World Barista Championship (WBC) in 2005 and joined the organization’s board of directors in 2007. Cynthia was appointed as the Executive Director of the WBC in 2009, and later, Managing Director of World Coffee Events (WCE) in 2011.
World Coffee Leaders Forum Organizing Committee
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