August"s World Coffee Leaders Forum (WCLF) brings news as exciting as the midsummer sun.

With just 100 days until opening day, we"re unveiling a special speaker lineup and enhanced ticket benefits! Discover content that will deepen your coffee journey.

Ready to explore these special opportunities you won"t want to miss?

Only 100 days remain until WCLF 2025.

This year"s theme, "Designers of Culinary Experiences," offers a unique opportunity to discover your competitive edge through insights from global leaders at the forefront of the coffee and F&B industry.

Join these visionaries who are shaping the future beyond fleeting trends, and take advantage of valuable insights and networking opportunities available only to those who attend in person.

We"re proud to announce our first featured speaker.

The legendary Korean branding expert, CEO Hee-young Noh, will headline our plenary session.

Known as one of Korea"s most influential brand strategists, CEO Noh is the creative mind behind iconic Korean brands such as "Market O" (premium desserts), "Bibigo" (global Korean food brand), and "Olive Young" (Korea"s largest health and beauty retailer). She has revolutionized the Korean consumer landscape by implementing strategies that transform everyday experiences through the seamless integration of food, space, and branding.

In this session, you"ll discover how brands craft meaningful experiences through sensory elements and storytelling, and how these experiences shape consumer choices and behaviors. 

If you"re seeking to create a brand or project that leaves a lasting impression, you"ll find your answers at this year"s plenary session.

Master Blend Ticket, Greatly Expanded Benefits

The Master Blend Ticket launched last month now offers even more value starting this August.

• Previous: Plenary Session + Cafe Show Seoul 4-day pass
• Now: Unlimited access to all forum sessions + Cafe Show Seoul 4-day pass
  (Including Plenary, Professional, Origin Adventure, Champion sessions / Excluding SCA education programs)

WCLF has significantly enhanced these benefits so you can gain deeper professional knowledge and future insights while enjoying  Cafe Show Seoul"s diverse exhibitions.

With a single registration, you can now move freely between the exhibition and forum, experiencing insights from global experts and industry trends firsthand.

30% discount for August only
This is your best opportunity!

For this month only, purchase the all-inclusive Master Blend ticket at a 30% discount.

Limited quantities available secure yours before they're gone. ?

Inquire about Partnership Program : info@wclforum.org / 02-6000-6707

World Coffee Leaders Forum (WCLF)

Designing a world where we live longer, wider, and together through coffee.

In 2025, under the theme "Architects of Gastronomic Experience," we craft a sustainable future at the intersection of taste and philosophy, brand and experience.

Your philosophy shapes the future of the coffee industry.

We look forward to connecting in our next update.