America's Flavorchem announced the major trends in the coffee industry. Statistics show that sales of cold brew coffee will reach $1 billion by 2025. The clear taste and health benefits were cited as factors in the popularity of cold brew, and cold brew has established itself as a growth leader in the coffee category beyond the trend.
Matthew Swenson, who was a former chief product officer of Chameleon Cold-Brew - one of America's top cold brew brands - , and now director of coffee at Nestle, also discussed the remarkable growth and potential of the ready-to-drink (RTD) market and cold brew at World Coffee Leaders Forum 2021 Global Session.
Find out more about the reasons behind the popularity of cold brew that has fascinated the world!
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