This year, the "World Coffee Leaders Forum" celebrates its 13th anniversary and will explore the theme of 'Designing Diversity in the Coffee Industry.' In a rapidly changing environment, the forum highlights the keyword of 'diversity' from various angles. We'll look at diversity through the perspectives of business, culture, and the environment, and explore how it can drive innovation and creative growth.

Building on 12 years of successful events, the 2024 forum will bring together representatives from coffee businesses, experts, associations, research and educational institutions, franchise and distribution operators, importers and exporters, coffee producers, embassies, baristas, and general consumers from 77 countries. Participants will discuss how coffee intersects with space, cities, and culture, and debate the future direction of the coffee industry.

We encourage you to join us and support the "World Coffee Leaders Forum" as we work towards a meaningful vision for the sustainable development of the coffee industry.



Yours sincerely,