Program
Program
| Time | Nov. 6 | Nov. 7 | Nov. 8 | Nov. 9 | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The 23rd Cafe Show Seoul & The 9th Seoul Coffee Festival (Concurrent Event) | ||||||||||||
| 09:00 | Registration | |||||||||||
| 10:00 | Plenary Session | Professional Session [A, B] |
Origin Adventure Session |
Professional Session [A, B] |
Origin Adventure Session | SCA Education Program |
Professional Session [A, B] |
SCA Education Program |
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| 11:00 | ||||||||||||
| 12:00 | ||||||||||||
| 13:00 | Champion Session |
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| 14:00 | Professional Session [A, B] |
Global Coffee Youth Idea Contest |
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| 15:00 | ||||||||||||
| 16:00 | ||||||||||||
| 17:00 | ||||||||||||
| 18:00 | ||||||||||||
* It may be subject to change.
* This is the 2023 program, and the 2024 program will be released in September, 2024.
We are living in an era where the coffee industry is closely connected to the city, technology, and sustainability. We invite renowned global leaders to share insights on the value and challenges emerging at this intersection.
Through panel discussions for open discourse and debate, and a platform for active communication, we seek visions and innovative paradigms for the future.
| Date | Time | Topic |
|---|---|---|
| 11.08(Wed) | Keynote Speech : Value to Values: Determining the Worth of Specialty Coffee | |
| Session I - Coffee Communicates with Present Era | ||
| 11:10 ~ 12:00 | (CVA) COffee Value Assessment : Interaction between Coffee and the World | |
| 12:00 ~ 12:50 | Leveling Up Coffee through Unique Gamified Experiences | |
| 12:50 ~ 14:00 | Lunch | |
| Session II - The space and brand that coffee creates | ||
| 14:00 ~ 15:00 | Building a Resilient Coffee Business: Why Leadership, Operations, and Innovation are your best line of defense against the unexpected | |
| 15:00 ~ 16:00 | Uncertainty creates opportunity: Innovative place-making at the intersection of urbanism, new technology, and sustainability. | |
| 16:00 ~ 16:30 | Coffee Break | |
| 16:30 ~ 17:30 | Developing a Personal (Coffee) Brand from Online to Offline | |
| 17:30 ~ 18:00 | On the interplay between coffee and media, space, and branding. | |
| 11.09(Thu) | Session III - The intersection of cities and coffee | |
| 10:00 ~ 11:00 | Items that are bound to fail or succeed in business according to the commercial district? | |
| 11:00 ~ 12:00 | The rise of Seoul as a cultural capital | |
| 12:00 ~ 13:20 | Lunch | |
| 13:20 ~ 14:20 | Crafting the Guest Experience: Blue Bottle Cafe Design in San Francisco (and Beyond) | |
| Session IV -The era of coffee, efforts for sustainability | ||
| 14:20 ~ 15:20 | The Sustainability Crisis in the Coffee Industry: Climate Change | |
| 15:20 ~ 16:00 | Coffee Break | |
| 16:00 ~ 17:00 | Towards a Digitalized Coffee Value Chain: Shaping a Sustainable Future for the Coffee Industry | |
| 17:00 ~ 17:30 | A city that started with coffee, a path to culture and sustainability | |
* It may be subject to change.
- Date
- 2023.11.08(Wed) ~ 09(Thu)
- Venue
- Conference Room 401, Coex, Seoul, Korea
- Official Language
- English (Korean Simultaneous interpretation available)
* This is the 2023 program, and the 2024 program will be released in September, 2024.
In the professional session, the world's leading experts in the coffee field shared their specialized skills and knowledge. Various demonstrations were added to the presentations, providing deeper technical skills and valuable information.
| Time | Nov. 8(Wed) | Nov. 9(Thu) | Nov. 10(Fri) | Nov. 11(Sat) | |
|---|---|---|---|---|---|
| 10:00 ~ 12:00 (A Track) |
Leap of Asian Coffee,
Asian Cupping Seminar
Contents: Identifying Asian Coffees
After a 12-Variety Blind Cupping Session (Hands-on)
|
The Importance of Sample Roasting and Understanding Your Roaster
Contents : Understanding Sample Roasting Through Data Analysis
|
Changes in Menu Trends and
Creating Signature Drinks
Contents: Trends in Personal Cafe Menus, Expertise in Crafting Signature Beverages,
and Relevant Examples, etc.
| ||
| Black Road Coffee CEO Lee Chi-hoon |
Malic CEO Cheol Choi |
Champa Coffee Roasters CEO Kang Min-seo | |||
| 11:00 ~ 13:00 (B Track) |
Effective Approaches to Cupping as Told
by the World Champion
Contents: Core Elements of Cupping and
Sensory Practices Utilizing Aroma Kits, etc.
|
Objectification of Coffee Sensory Analysis
Contents: Methods for Objectively
Evaluating Coffee and Processes for Sensory
Objectification Based on Experience
|
Cafe Startup Seminar
Contents : Exploring the Bar Design, Bean Selection, and the Selection of Signature Menu
|
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| 2023 WCTC Champion Baek Young-il |
Momos Coffee Chu Kyeong-ha Barista |
Connects Coffee CEO Lee Il-yong |
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| BREAK TIME (13:00 ~ 14:00) | |||||
| 14:00 ~ 16:00 (A Track) |
Crafting Your Personal Brewing Recipe
Contents: Calibration, Adjusting Extraction Temperature & Time, Ratios, and Recipe Guides
Based on Roast Level, etc.
|
Know-how for Sustained Cafe Operation
(Small Roastery)
Contents: Objectives of Cafe Operation, Branding Strategies, and Introduction to
Cafe Consumption Trends
|
Brewing Sketch (Beginner Level)
Contents: Experiential Seminar for Brewing Novices (Theoretical Training & Tasting)
|
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|
Fave Coffee Seungbaek Kim Barista |
Koffee Sniffer CEO Shin Eun-soo |
Cafe Comma Jinjae Jeong Barista |
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| 15:00 ~ 17:00 (B Track) |
Exploration of Sensory Standards in Espresso through Extraction Insights
Contents: Understanding Espresso Sensory, Quality Control & Sensory Standards,
and Espresso Tasting, etc.
|
Coffee Bar Design Expertise Shared
by the CEO of an Design Company
Contents: Insights into Coffee Bar Design Through Cases (Equipment Lists, Important Notes, etc.)
|
Triangular Relationship of G.R.O
(Green, Roasting, Coffee) Contents : The Link between Green Coffee Beans, Roasting, and Cupping
|
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| Bangitum Project Park Sang-hwa CEO |
Coffee Design CEO Ha Seong-jong |
Kim Kiljin Coffee Lab CEO Kiljin Kim |
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* It may be subject to change.
- Date
- 2023.11.08(Wed) ~11 (Sat)
- Venue
- Track A : Coex Conference room 307AB
- Track B : Coex Conference room 307C
- Official Language
- Korean (Korean/English interpreter service)
* This is the 2023 program, and the 2024 program will be released in September, 2024.
We have arranged an opportunity for buyers, retailers, and importers who wish to directly experience beans from coffee-producing regions. High-quality specialty cupping sessions are provided, operated by various coffee origin organizations
- Date
- 2023.11.09(Thu) ~10(Fri)
- Venue
- Coex Conference Room 308A
- Official Language
- English (Korean/English interpreter service)
- Participating Company
- DMCC(UAE), IWCA
| Date | Nov.9(Thu) | Nov.10(Fri) |
|---|---|---|
| 10:00 ~ 11:30 | Coffee origin bean cupping session in collaboration with DMCC, the largest trader in the United Arab Emirates Coffee origins : Selective high–quality coffee from the African region, mainly from Ethiopia, Burundi, Kenya, Rwanda and Uganda) and unique micro-lots from Colombia origins. |
|
| DMCC | DMCC | |
| 15:00 ~ 16:30 | Various coffee origin cupping sessions met through the networking hub of the global coffee community, IWCA | - |
| IWCA Korea (International Women Coffee Ailiance) | ||
* It may be subject to change.
