WCLF 2022 Program

Time 11. 23(Wed) 11. 24(Thur) 11. 25(Fri) 11. 26(Sat)
09:00 Registration
10:00   SCA Program Global Session Professional Session SCA Program Professional Session Origin Adventure Session ESTA Program Professional Session Origin Adventure Session
12:00 Lunch
13:00 Professional Session SCA Program Global Session Professional Session SCA Program Professional Session Origin Adventure Session ESTA Program Champion Session Origin Adventure Session
*It may be subject to change.
Global Session

WCLF 2022 invites knowledgeable leaders from a variety of disciplines to share their perspective on the prospects of the global coffee industry future.These sessions will present the innovative new ideas on each realm of the coffee industry.

In 2022, Global session explores relationships of Coffee, Human, Planet, and New World in the global coffee industry, presents future industry directions and visions, and explores new paradigms to provide solutions to meet changes and trends in the global coffee industry.

Date Time Topic Speaker
Nov. 24 10:10 - 11:00 Special Session Coffee Value Assessment and Cupping: A Glimpse of the Future of Specialty Coffee Yannis Apostolopoulos
Part I – Coffee & space
11:00 – 12:00 New Brand Strategy due to New Lifestyle and Space Curation Changhyun Shon
CEO, OTD Corporation
12:00 - 13:00 Lunch
Part II – Coffee & New World
13:10 - 14:00 What should we do for the coffee industry in 2050? – TYPICA Masashi Godo
14:10 - 15:00 How ‘NOMAD’ Responded and Overcame Covid-19 & A New-Wave Specialty Coffee Rosteries Fran González
Head of Coffee, NOMAD COFFEE
Part III – Coffee & Human
15:10 - 16:00 The Stage of the Barista, its present and future Miki Takamasa

Youngjun Cho
CEO, Prism Coffee works
16:00 - 16:20 Coffee Break
Part IV – Coffee & Planet
16:20 - 17:00 The Future of Coffee must be Sustainable for the Planet and Fair for the Farmer Monika Firl
Global Coffee Manager, Fairtrade International

Paulo Ferreira
Coffee Commercial Manager, CLAC
17:10 - 18:00 Using Your Coffee Business as a Force for Good – Understanding the Benefit(B) Corporation Movement David Griswold
Founder and CEO, Sustainable Harvest Coffee
Nov. 24(Thu), 2022
Conference Room 401, Coex, Seoul, Korea
Official Language
English (Korean Simultaneous interpretation available)
Professional Session

Experts from all over the world are sharing their professional skills and knowledge in Coffee. Participants in Professional Session have the opportunity to learn in depth information and technique during presentations and demonstrations.
* Korean instructor will serve the lecture in Korean.
Please note that professional session is only given in Korean language.

Time Nov. 23(Wed) Nov. 24(Thu) Nov. 25(Fri) Nov. 26(Sat)
10:00 ~ 12:00   Progressive Roasting
Harucobeans CEO │ Jihye Ahn
11:00 ~ 13:00 Creating Your Own Brewing Recipes
YM Coffee Project CEO │ Yongmin Cho
Roasting Profile Design
Cafe MuseeO Roaster │ Donghwan Hwang
A Movement that Leads to a Positive Way of Life
Werk Roasters CEO Seokbong Kim, Hyeondong Park, Chanhui Song, Sangyong Lee
Lunch(13:00 ~ 14:00)
14:00 ~ 16:00 Brewing Design according to Coffee Grind
HEBE Coffee CEO │ Jiyoung Lim
Trends in Coffee Varieties and Progressing
Professor Hoseok Song
Understanding of the ‘Taste’ of Coffee
Ryanscoffee CEO │ Youngjun No
15:00 ~ 17:00 Espresso Extraction
Bangitum CEO │ Sanghwa Park
Espresso Tasting
Gimisa CEO | Inyoung Song
Preview for CoE Thailand Coffee
Coffee Me Up CEO | Dongwan Kim
*It may be subject to change.
23(Wed) – Nov. 26(Sat), 2022
Conference Room 307, Coex, Seoul
Official Language
Origin Adventure Session

The best platform to meet high quality coffee for your business. Fresh coffee beans from the cautiously selected origins are all gathered in this Session. You can taste, smell and feel – simply fully experience - the beauty of coffee through representatives of origins and cupping sessions prepared for your business opportunity.

Nov. 25(Fri) ~ Nov. 26(Sat), 2022
Conference Room 308A, Coex, Seoul
Official Language
Participating Countries
India, Ecuador, Colombia, Myanmar, Honduras, Guatemala
Time Nov.25(Fri) Nov.26(Sat)
10:00 ~ 11:30 Embassy of Colombia IHCAFE(Cafe de Honduras)
13:30 ~ 15:00 Embassy of India ProEcuador(Embassy of Ecuador)
16:00 ~ 17:30 Anacafe(Embassy of Guatemala) Myanmar(ITC)
SCA Program

SCA offers certificates through its Coffee Skills Program, Coffee Sustainability Program, and Coffee Technicians Program. These programs are designed to build on decades of industry knowledge, research and practical experience to prepare learners for a successful career in the coffee industry. SCA staff work with subject matter experts to develop and supplement program materials and exams.

Time Nov.23(Wed) Nov.24(Thu)
10:00 ~ 14:00 CSP - Green Coffee Foundation CSP - Green Coffee Foundation
13:30 ~ 18:00 CSusP Foundation CSusP Foundation
*It may be subject to change.
Nov. 23(Wed) – Nov. 24(Thu), 2022
Conference Room 317, Coex, Seoul
official language
ESTA Certification Program
Nov. 25(Fri), 2022, 10:00 ~ 17:00
Conference Room 308BC, Coex, Seoul
Annemarie Tiemes
The first program of the ESTA certificate program, which combines theory and practice. After conducting theory and practical classes in the field, if you pass the certificate test, the certificate will be provided immediately.
Champion Session
Nov. 26(Sat), 2022, 13:00 ~ 16:00
Conference Room 307BC, Coex, Seoul
Anthony Douglas
WBC 2022 champion Anthony Douglas shares WBC experiences, demonstrates and tastes Signature Drink
Seoul Cafe Show