Jean-Xavier Guinard 2020

• Professor
• University of California Davis

Sensory Forum

Consumer-Driven Product Optimization and Innovation

Jean-Xavier Guinard is Professor of Sensory Science at the University of California, Davis. Trained as a food and agricultural engineer, he earned MS degrees in sensory physiology and in food science/enology and a PhD in microbiology. His research focuses on sensory strategies for dietary change and the optimization of the sensory quality and consumer acceptance of foods, beverages and other consumer products. He teaches undergraduate, graduate and extension courses at UC Davis and consults for food and beverage companies and consumer agencies worldwide.