James McLaughlin 2024

• CEO
• Intelligentsia Coffee, Inc.

Part II Business

Critical importance of genetic diversity for the future of specialty coffee

James McLaughlin is the CEO of Intelligentsia, a specialty coffee brand that emphasizes the value of every step, from selecting beans to serving the final cup. Intelligentsia has transformed coffee into a gourmet experience, known for its transparent sourcing, expert roasting, and precise brewing to create the perfect cup. Earlier this year, in February, they opened their first international store in Seochon, Korea, where tradition meets modernity, drawing a lot of attention. Don’t miss his session to discover what sets Intelligentsia coffee apart!