WCLF Speakers

Jiyoung Fiona Bae 2023
  • Founder & CEO
  • fionabae ltd
Plenary Session III : The intersection of cities and coffee
The rise of Seoul as a cultural capital
Fiona Bae is the author of Make, Break, Remix: The Rise of K-Style by UK’s major art publisher Thames & Hudson.
Following graduation from Seoul’s Yonsei University, she has lived around the world, including stints at the UN, global communications consultancy Edelman’s headquarters in New York, four years in Hong Kong, and now resides in London.
Fiona has her own consultancy that looks to bridge Korean culture and the rest of the world by promoting Korean artists, designers, and architects internationally and by supporting international art institutions and brands interested in Korea. She handles communications for Frieze Seoul and represented the Korean Pavilion at the Venice Biennale.