Vaughn Tan 2023

• Independent Consultant & Professor of Strategy and Entrepreneurship (UCL)
• Winding Road Pte Ltd & University College London School of Management

Plenary Session - Session II : The space and brand created by coffee

Uncertainty creates opportunity: Innovative place-making at the intersection of urbanism, new technology, and sustainability.

Vaughn Tan is a consultant, author, toolmaker, and professor of strategy at University College London.
He"s currently working on his second book, about strategies for dealing with different types of not-knowing.
Vaughn has spent over a decade helping businesses, not-for-profits, and government agencies design themselves to adapt to and profit from uncertainty.
He holds a PhD from Harvard University and Harvard Business School.
In a previous life, Vaughn worked at Google in California.