Program

Origin Adventure Session

A taste experience shared with producers — discover the

true story behind each cup of coffee.

Origin Journey

Taste coffees from global origins and hear first-hand stories from producers and

exporters. This is a unique opportunity for brands to communicate origin value to customers through storytelling.

Origin Adventure Session Schedule
Date: November 20-21, 2025 | 10:00 – 18:00 Venue: COEX Conference Room 317
Nov. 20, Thu – Cupping Room
10:30 - 12:30 Session 1 Cupping Room (IWCA)
13:30 - 15:30 Session 2 Gems of Araku
16:00 - 18:00 Session 3 Falcon Coffees
Nov. 21, Fri – Green Bean Business Meeting
11:00 - 12:30 Session 1 Coffee Board of India
13:30 - 15:00 Session 2 Asociación Nacional del Café
16:00 - 17:30 Session 3 Bolivia Finca Isabel

※ Session structure, schedule, and speaker lineup may change during event planning. Updates will be shared as available.

Discover new coffee flavors and connect with producers for business opportunities.
Cupping Room
Date: Thursday, November 20, 2025 | 10:00–18:00 Venue: COEX Conference Room 317

IWCA 10:30 - 12:30

Discover coffees from IWCA member farms through cupping. These farms work to improve the livelihoods of women producers and strengthen sustainability.

Gems of Araku13:30 - 15:30

Experience the unique flavors

of coffee grown through

regenerative agriculture in India's

Araku Valley at our public cupping.

Falcon Coffees16:00 - 18:00

Falcon Coffees × Siruma

through cupping.

They connect farmers and roasters

to build a sustainable coffee market.

Green Bean Business Meeting
Date: Thursday, November 21, 2025 │ 11:00 – 17:30 Venue: COEX Conference Room 317

Coffee Board of India 11:00 - 12:30

The Coffee Board of India promotes and supports Indian coffee cultivation, research, and global marketing under the Ministry of Commerce & Industry. It showcases India’s rich heritage of shade-grown Arabica and Robusta coffees

Guatemalan National Coffee Association 13:30 - 15:00

Anacafé is the institution that strengthens and markets Guatemala’s coffee industry, from farm to international recognition.

Bolivia Finca Isabel 16:00 - 17:30

Founded in 2015 by Fernando Calle and Gabriela Duran, Isabel Farm produces Bolivia’s top 1% coffee, crafted from Esmeralda-grown Geisha and nurtured in Caranavi’s high-altitude microclimates.

Top