Program
Plenary Session
Learn and grow with insights from global leaders!
Stay ahead with the latest trends, innovate business
strategy, and network — all in one place!
Global
Insight
Discover the latest trends and innovations from global coffee and F&B
leaders—whether you're an enthusiast or industry professional, explore the
future of food and beverage culture.
- Brand Professionals Global trend insights · Expand your perspective
- Planners Experience-based branding · Strategic design
- Coffee Enthusiasts Experience that broadens your taste
Plenary Session
Schedule
Date: November 19, 2025, Wednesday | 10:00 – 18:00
Venue: COEX Conference Room 401
Theme: The Architects of Gastronomic Experience
| Time | Category | Speaker | Topic |
|---|---|---|---|
| 10:00 – 10:10 | Opening | Danny Hyundae Shin, Chair · Seongdae Hong, Co-Chair World Coffee Leaders Forum Organizing Committee |
|
| 10:10 – 11:00 | Flavor | Esben Piper Founder & CEO, La Cabra Mikkel Selmer Head of Architect, La Cabra |
Communicating Through Flavor : A Dialogue Between Cultures, Senses, and Spaces |
| 11:00 - 11:50 | Yannis Apostolopoulos CEO, SCA |
Shaping the Future of Coffee : SCA’s Global Vision and New Directions |
|
| 11:50 – 13:00 | Lunch | ||
| 13:00 – 13:50 | Culture | Eiichi Kunitomo Founder, KOFFEE MAMEYA |
From Taste to Brand : The Art of Designing Authentic Experiences |
| 13:50 – 14:40 | Heeyoung Noh CEO, FNB Lab |
Branding Principles : Gastronomic Design as a Lifestyle: Extending Taste into Experience |
|
| 14:40 – 15:30 | Experience | Minkyu Jung Lead VMD Designer, Hyundai Department Store |
Coffee in Space : Designing to Expand the Gastronomic Experience |
| 15:30 - 16:00 | Coffee Break : Coffee - Bean Brothers / K-Desserts Pairing - Yeon Li Hui Jae(Gaeseong Juak), Saeng Gwa Bang(Yakgwa) | ||
| 16:00 - 16:50 | Experience | Morgan Eckroth, 2022 U.S. Barista Champion, Creator |
The Age of Digital Hospitality |
| 16:50 - 17:20 | Panel Discussion | ||
| 17:20 - 18:00 | Award of Speaker Appreciation Plaques and Cafe Show Excellence Awards | ||
※ Session structure, schedule, and speaker lineup may change during event planning. Updates will be shared as available.
Discover the insights
of those leading the future of coffee
and F&B industry on-site.
